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Coalition Presses Al Gore To Support Green Policies at Apple

Activists ask Gore to raise the “inconvenient truth” at Apple shareholder meeting

Press Release: March 22, 2007 – A coalition of over 70 environmental, and consumer groups and other activists are asking former Vice President and Apple Board member Al Gore to publicly support two Apple shareholder resolutions on protecting the environment, and to help lead Apple to improve its environmental record. The coalition includes the Computer TakeBack Campaign, Greenpeace, Consumers Union, Friends of the Earth, National Environmental Trust, and Clean Water Action.

Apple has said that the Board voted unanimously to oppose two environmental shareholder resolutions, one calling for Apple to study ways to improve its product takeback and recycling program, and the other for Apple to look at ways to phase out toxic chemicals from its products. The resolutions will be voted on at Apple’s annual shareholder meeting, to be held in late April or early May. Statements from Apple opposing both resolutions will be included with the upcoming proxy mailing to shareholders.

“We don’t understand how an environmentalist like Vice President Gore could vote against these two environmental resolutions, which are very mild and simply call for Apple to study how to make improvements. How can he be against making improvements in recycling and phasing out toxic materials? We expect more from someone who is such a strong leader on global warming.”
- Robin Schneider, Vice-Chair of the Computer TakeBack Campaign and Executive Director of Texas Campaign for the Environment

Gore Had Promised to Help In Private Meeting
Representatives of the Computer TakeBack Campaign, and investment groups including As You Sow, sponsor of the shareholder resolution on recycling, had a private meeting with Vice President Gore in April of 2006, to request his help in pushing Apple to make improvements in its environmental program. The groups agreed not to make this meeting public in exchange for Vice President Gore’s agreement to follow up and promote a dialogue between Apple and stakeholders. But Mr. Gore has ignored repeated requests, since June 2006 from these groups for follow-up meetings or discussions on Apple’s program, or even a status report on any activities he might be promoting.

“High-tech toxics is an ‘inconvenient truth’ for Apple and the electronics industry. We had high hopes that Mr. Gore would encourage Apple to become a leader in green design and environmental responsibility, just like they are a leader in product innovation. We want to see Apple - the ‘Think Different’ company - do better than their competitors as environmental leaders. But so far, they are still pretty far behind – they are out there lobbying against recycling bills supported by Dell and HP, they have a limited takeback program that they don’t promote and that’s hard to use, and they refuse to commit to a timeline for phasing out toxic materials like brominated flame retardants, and PVC from their products. Maybe ‘think different‘ really means ’don’t think about it.’
- Ted Smith, Chair of the Computer TakeBack Campaign, and Senior Strategist of the Silicon Valley Toxics Coalition

Groups Want Improvements In Apple’s Environmental Record
Both Greenpeace and the Computer TakeBack Campaign have been pressing Apple for three primary changes:

  1. Improve the company’s takeback and recycling program from its current modest level to a first class program
  2. Stop lobbying against producer responsibility e-waste recycling legislation in the States. (Apple lobbied as recently as last Friday, March 16, against Connecticut legislation for producer responsibility)
  3. Lead the electronics industry in green design, including phasing out toxic materials in their products

In the letter to Gore, the Coalition compared Apple’s performance to other companies like Dell:

“Apple is well known as a leading innovator but is conspicuously absent in leading the industry toward greener products and recycling. In fact, competitors such as Dell, have set ambitious goals to begin eliminating toxic components (2009) and embraced strong take-back recycling programs, including support for “individual producer responsibility” (IPR) legislation.”

In 2006, Dell announced a worldwide free takeback of Dell products. Apple only has in-store takeback of iPods and limited takeback of a computer if a customer buys a new Mac.


The Computer Takeback Campaign is a national coalition of organizations promoting sustainable and responsible practices throughout the high-tech electronics industry, to protect public health and the environment. Steering Committee Organizations are Basel Action Network, Center for Environmental Health, Clean Production Action, Clean Water Action, Silicon Valley Toxics Coalition and Texas Campaign for the Environment.

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